We’ve mentioned Seth Godin’s Domino Project previously, and have taken the opportunity to get some cheap ebooks, including the occasional free one.

Their new title isn’t free – in fact, it costs double the normal amount.

However, Seth hopes it will sell in enormous numbers. He hopes you’ll buy it even though you already have a number of books you haven’t got round to reading yet.

Not just because of the quality of the essays – 62 business authors have contributed – but because the entire $20 goes to Malaria No More.

The book is launched today, which is End Malaria Day

I’m in.